ZEE5 had The campaign hinges on the concept of binge-watching and promotes ZEE5 content library which the company claim includes a variety of web series and movie titles. The seconder ad spot aptly titled ' Dekhtey Reh Jaogey ' one can't stop watching , a wordplay on the habit of binge watching, features the duo discussing various movie titles, hinting at the vast and varied content library that the platform has to offer. ZEE5 is promoting the campaign across TV, social media, and digital platforms.
Utterly Butterly Wonderful: The Story of India’s Most Loved Ad Icon, the Amul Girl
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Amul Girl refers to the advertising mascot used by Amul , an Indian dairy brand. The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up. The Amul girl was created as a response to Amul's rival brand Polson's butter-girl. It was executed by Mr.
ZEE5 launches campaign with Sara Ali Khan, Amol Parashar to attract young users
A much-loved icon of modern India, the deliciously witty Amul girl turns 50 this October. Since her inception in , this cheerful blue-haired little moppet in a red polka-dotted dress has wowed the nation with her sometimes tongue-in-cheek, occasionally controversial and always enjoyable one-liners in billboard and print ads. While the brand Amul was registered and started its work in , the advertising campaign started only in Back then, advertising on television and print media was wildly expensive and so Sylvester DaCunha, the founder-chairman of DaCunha Communications, decided to design an Amul ad campaign for the more affordable outdoor hoardings.
Last month, a Facebook notification reminded Rahul da Cunha he, copywriter Manish Jhaveri and artist Jayant Rane had been working on the Amul girl topical ads for 25 years. And yet, the fruits of their collective labour have been on outdoor, print and online ads as often as five times a week. The magic now happens, often overnight, on WhatsApp, email and quick phone calls. When Amul tweeted birthday wishes to the Prime Minister last year, Narendra Modi replied thanking the brand for its humour.